Keywords

Add and compare terms

Add terms with a storefront, then use the list or country grid to compare observations. The grid groups localized terms so you can see how a concept performs across markets. Expand a group to inspect the actual term used in each country.

The localization sheet lets you enter and review localized terms manually or copy a prompt for your connected AI client. Saving the group adds tracking terms; it does not publish App Store metadata. Review translations before saving them.

Duplicate normalized terms in the same app and storefront are not added again. Removing a tracked term stops tracking it for that app. Workspace keyword limits are enforced across the organization.

Read the ranking correctly

• A numeric rank is the app's position in the collected search results for that term and country.

• No observation means no measurement has been collected yet.

• An observed term with no rank means the app was absent from the returned result set. It does not prove the app has no downloads or no search visibility elsewhere.

• The seven-day change is available only when both comparable dated ranks exist. Positive values mean positions gained.

Rank history uses stored observations. Collection runs through the configured keywords job; adding a term does not promise an immediate rank. The server defaults to the iTunes Search API and can be configured to use App Store search pages. Results are specific to that source, country and observation time.

Candidates and difficulty

Candidate terms come from the app's public listing and apps found in stored searches. They retain source evidence and exclude terms already tracked. Candidate suggestions are not search-volume measurements.

Difficulty is a computed assessment of stored search results, not a guarantee that a term will rank. Use the competitor view to inspect who appears above your app, then decide which terms fit your product.

Send selected candidates to the Metadata workflow, where changes are reviewed and published separately. The MCP reference covers keyword tools and localization prompts.