Keyword Explorer

Use Explorer for a snapshot of competing apps and related terms. Use per-app Keywords to maintain an app's tracked terms, compare countries and review stored rank history. An Explorer search alone does not add a tracked keyword or change App Store metadata.

Results and sources

The ranking is the order returned by the configured source for that term and country. The default is the iTunes Search API, whose order may differ from the App Store. An installation can instead use App Store search pages. Each analysis identifies its source and observation time and labels cached, live or example data.

Results show available app names, ratings, rating counts, release dates and pricing or in-app-purchase information. Some details come from the indexed market catalog; prices are only shown when their stored country matches the search. Missing fields appear as —. Your imported apps are marked Your app. Available links open a market profile or the app's public App Store listing.

The result count is the number of apps returned, not search volume or a count of everyone competing for the term. Top-rating and review summaries use the first ten returned apps, or the smaller available sample. A missing required value makes that summary unavailable.

Cache and daily quota

Live Explorer searches have a limit of 30 per workspace per UTC day, shared by its members. The counter resets at 00 UTC. This is separate from the tracked-keyword allowance.

Public search observations are stored on the server in a shared cache keyed by normalized term, country, UTC date and source. Explorer and the scheduled keyword collector use the same observations, shared across workspaces. Reopening an observation already cached for that day uses no Explorer quota, even after the daily live-search allowance is exhausted. It does not force a new store search.

A cache miss reserves quota before contacting the source, so an attempted search that fails can still consume a search. The page shows remaining searches and distinguishes provider failures, rate limiting and unreadable search pages. Recent successful searches are a separate list of up to six term-and-country pairs stored in this browser for the workspace.

Difficulty and related terms

Difficulty is a competition estimate from 0 to 100, with a low, medium or high label. It is calculated from stored ranking-app details and available earlier observations; incomplete evidence can make it provisional or unavailable. It is not a guarantee that your app will rank. Apple does not provide public search-volume data here, and Explorer does not present popularity or volume scores.

Related searches are up to 12 candidate terms extracted from returned app titles. They are suggestions for further research, not measured demand. Open a related term to analyze it in the selected country, under the same cache and quota rules.

Track a term in an app

Owners and admins can choose an unlocked app imported from App Store Connect and use Track in an app. Saving requires an active subscription, ASO access and available tracked-keyword capacity. The current allowances are 200 tracked keywords for Pro and 500 for Studio across the workspace. The selected term and country are saved for that app; another country is a separate tracked keyword. An already tracked normalized term in the same app and country is not added again.

Continue in per-app Keywords for tracking, localization and rank history. Adding a term does not promise an immediate fresh rank; observations come from the configured collector and shared cache.

Demo mode

The demo labels its results and quota as examples. It uses sample observations without making live searches or consuming quota. Track in an app is read-only in the demo and does not save a keyword.